OCEAN SPRAY - 2018 NSAC COMPETITION
The issue: Millennials know what Ocean Spray is, but they’re not buying its products.
The strategy: Ocean Spray has an opportunity to reach savvy millennials by highlighting how easily its products can partner with Millennials to make things better.
Our national campaign, Credit to the Cran, shows Millennials how seamlessly Ocean Spray products pair with every moment of the day—even outside the kitchen. As a result, they’ll remember to give Credit to the Cran and to the brand.
**Here's a start, but you can find the rest of the work in our Plans Book located at the bottom of this page.
A witty invitation to make things better with Ocean Spray. And hey, even a little direction. Easy.
A social make-over. A solid and witty brand voice. An upbeat yet stylistic visual identity. See details in our plans book.
INSTAGRAM INFLUENCER KITS
Giving our audience new ways to use cranberries by people they follow and trust.
Integrate, not interrupt. Podcast hosts can interpret our scripts how they may, but we went ahead and wrote 'em to their style.
As if cranversation starter bar coasters aren't enough reason to give Credit to the Cran, limited edition coasters will even help get our audience home safe from the bars.
An Ocean Spray sponsored "bog skim" competition in the Spring gives athletes and live-stream viewers alike reason to give Credit to the Cran.
OUT OF HOME
A riff off traditional placements. Make 'em smile on their commute or before their flight. Reason enough to give Credit to the Cran.