The products of coffeewriting.
This page will be continually updated as the projects I work on become public facing.... you know, so I don't get sued or whatever.
Here's one to start:
Blonde Espresso. A twist on the dark coffee / espresso game that Starbucks has always played so well.
I had the opportunity to be a part of the creative team working with 72 & Sunny LA on this project.
The outcome: a new take on a classic espresso.
Costco Dark Roast
I had the privilege (and trust placed in me, for some reason) of getting to write and name for the new Starbucks Costco Dark Roast coffee.
The outcome: Vista Verde
kati kati blend, summer 2018 update.
Worked closely with a designer to meld the copy and design cohesively for this summertime blend.
The ask: A gift certificate booklet for LATAM distribution. Keep the elevated Starbucks style.
Design: Eva Grate
The ask: Write package copy for the new Been There Mug Series. Keep the copy adventurous and upbeat. Share it, keep it, own it.