The product of great teamwork coming soon.
Eat When You Want.
Insight: Traditional eating habits are a thing of the past for young millennials.
We will leverage the idea that someone has been controlling the way we eat, and position Tai Pei at the forefront of the rise for freedom.
Tai Pei can be the first frozen food brand to own the cultural shift in eating habits.
Tai Pei Manifesto Video
spray painted after one week at high traffic times by members of the Tai Pei Force
Late-night alley takeover
Tai Pei will create a series of late night alley takeovers to empower those that are out to eat when they want. Tai Pei will be cooked wok-style and those who enter will receive a dragon stamp on their hand and coupons for Tai Pei product to ensure that they remember the event.
Pressure Sensing In Store Decals
Tai Pei vending machines dispense hot meals within Tai Pei will utilize the Comic Con app to empower those
2 minutes on community college campuses. who are waiting in line to eat when they want. Members
of the Tai Pei force will deliver food to their location.
Subway Stair Takeover
Tai Pei Twitter Upgrade
STRATEGISTS: Emma Pindell, Rachel Benner, Ben Neal, Benson Wink, Colleen Cass
ACCOUNT MANAGER: Emily Sarale
MEDIA PEOPLE: James McAndrew, Hailey Geller, Emma Hyman, Cailin Wolfe, Ashley Graves
PRODUCERS: Key Higdon, Kyra Bailey
ART DIRECTORS / DESIGNERS: Emily LeClerc, Tucker Stosic, Jasmine Tran, Devyn Holbrook, Kevin Camacho
WRITERS: Mac Mullen, Tim Farah, Yours Truly