Whole Foods Market

If you’re looking for kale puns, you won’t find them here.

But you will find a hint of the writing I’ve done for Whole Foods Market as a Global Copywriter and Editor.

Here’s some work that’s already public facing. Check back in soon. More work is on its way…

Whole Foods Market // Pride 2019

They let the gays take the lead. And the lead, we took.

In collaboration with Diego Portillo Santos.




Beyond Beef // Ground Beef Launch Banner - What’s New, August 2019

Beyond Beef is made out of plants. But it sure doesn’t taste like it. Click through to see the page.


Whole Foods Market // Local

When it comes to partnering with small businesses to get them off the ground and into the aisle, WFM does it best.

Here, we got the chance to highlight the stories of small farms, local businesses, and the people who make it all happen — one state at a time.

By clicking the “Explore Local” tab on the homepage of the Whole Foods Market website, heading to wfm.com/local, or just clicking on the picture below (for these purposes), this project comes to life.

Copy Lead: Jennifer Cheng

A personal favorite from the local work: getting to write about one of my childhood ice cream spots.


Siete + Topo Chico // Campaign

Siete is an Austin, TX, staple. Topo Chico is to Texans what water is to non-residents.

Together, they are perfect for a celebratory evening with family and friends — even if you’re vegan, gluten-free, grain-free, or alcohol-free.

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Art Direction: Sarah Farsh & Diego Portillo

Photography: CreativeDrive

Click on the picture. Okay. Please click on the picture.

Instagram // Stories // Feature in Delish Deals

Twitter // Article & sale

 

What’s in-store

No… like, for real. This is what’s in our Whole Foods Market stores.

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May mailer // editorial feature

Articles & Recipes

From collaborating with culinary experts to editing tbsp back to its unabbreviated form, I learn a lot about writing and even more about food.

click on the articles to view

Social

Though not my usual professional platform, I get to jump in on social projects every now and then.

 

Regionally Targeted Emails

Specialized and tailored specifically to the region and its residents.

Pro tip: don’t underestimate how much thought should be put into a subject line.

Click on the emails to get a better view of the body content.