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I helped rebrand an entire grocery store line.

And it was awesome. Here’s a sample of the work.

As Lead Writer on the rebrand, I wrote the brand guidelines and a ton of copy, managed the freelancers, partnered closely with the packaging designers and quality standards team… and still can’t afford to shop here. Did I write that out loud?

Scroll through this page like you would an online grocery store. And click on the pictures to get an up-close look.

The Pantry

The Freezer