The products of coffeewriting.
This page will be continually updated as the projects I work on become public facing.... you know, so I don't get sued or whatever.
Tripleshot // RTD Espresso
Because three shots is better than two. Romance copy for new product launch.
What is the equivalent coffee to Japan that Pike Place is to Seattle? Tokyo Roast.
To go along with the opening of the Tokyo Roastery, we were tasked with creating the first coffee to ever be roasted in Japan, for Japan, by Starbucks.
Design: Ana Van Huben
No Child Sleeps Outside | Seattle Times | Sunday, November 18, 2018
We created new conceptual take on this project. From generic and expected to emotional and personal.
**this campaign helped to raise $2,401,149 — exceeding the goal by nearly half a million dollars.
Design: Laura Dynan
A twist on the dark coffee / espresso game that Starbucks has always played so well.
I had the opportunity to be a part of the creative team working with 72 & Sunny LA on this project.
The outcome: a new take on a classic espresso.
Costco Dark Roast
I had the privilege (and trust placed in me, for some reason) of getting to write and name for the new Starbucks Costco Dark Roast coffee.
The outcome: Vista Verde
Kati Kati Blend, Summer 2018 Update.
Worked closely with a designer to meld the copy and design cohesively for this summertime blend.
The ask: A gift certificate booklet for LATAM distribution. Keep the elevated Starbucks style.
Design: Eva Grate
The ask: Write package copy for the new Been There Mug Series. Keep the copy adventurous and upbeat. Share it, keep it, own it.